← All storiesJun 2026 · 2 min read

The 2am formula math

Formula is where per-ounce math actually matters, and 2am is the worst possible time to do it on a phone with one hand.

A tub of Similac Pro-Advance looks close to the store price until you multiply by eighteen tubs a year. Same with Enfamil NeuroPro. The gap paid for a month of wipes.

What we do now: two tubs on the shelf minimum, Subscribe & Save on a two-month cycle.

— the two of usMore stories →